Can there be any better way to introduce the new Nite YouTube channel than by starting off with this Schlitz commercial that ran in 1979? Not only that, Nite Treasurer Maureen Bohleber collected the back story on the making of the commercial. Be sure to go over to the Nite YouTube page to read it all.
Starring: Dick Slates, Will Perrigo, Tom Sweitzer and Mike Sangor
In 1979 the Schiltz Brewing Co. decided to make a series of commercials for the upcoming 1980 Winter Olympics featuring several sports that were winter related but definitely not in the mainstream of the official events. Iceboating turned out to be one of them. I’m not sure how they ended up with Nites and Pewaukee Lake but I’m guessing it had something to do with their corporate HQs being in Milwaukee at the time and Pewaukee Lake sailors’ reputation for enjoying their product. Kind of a win-win situation. Continue reading.
In January of 2020, the Swedish high-performance clothing company Sail Racing sent their crew on an expedition to Lake Pepin on the Wisconsin Minnesota border to film Skeeters for their fall 2020 advertising campaign. They have filmed Skeeters in previous years including the 2013 International Skeeter Association Regatta (ISA) on Lake Kegonsa. Skeeter sailors and the Sail Racing folks had hoped for another ISA but regatta conditions never came together. However, Lake Pepin’s ice provided conditions for C Skeeter sailors Daniel Hearn and Pat Heppert which enabled the Sail Racing folks to complete their mission. Today they released the new line fittingly called Black Ice.
This Camel cigarette ad featuring Lake Hopatcong Ice Yacht Club Commodore George J. Seger ran in newspapers nationwide in March of 1939. An internet search revealed that Commodore Seger must have capitalized on his Camel advertising fame and marketed a model ice boat. The shiny red Skeeter model and the box it came in are both lovely works of art. The model was offered for sale at an auction site in 2017. I’ve never seen one of these models before. Maybe someone out there has one. If so, send a picture!
A Warren-Detroit automobile and Carl Bernard’s YELLOW KID stern-steerer. YELLOW KID was one of the 10 stern-steerers on the racing program for that day.
The Four Lakes area received another 5″ of snow yesterday making October 2019 the snowiest on record at 8.1 inches. I researched the previous years with snowy Octobers with the hope of finding a correlation between October snow and early ice sailing. There wasn’t enough data, but during the search, I stumbled across this 1916 newspaper article about a race between a “6 cylinder Warren Detroit auto” owned by Walter Haspell and 10 Madison stern-steerers on Lake Monona. The article notes that Mr. Haspell, an avid ice sailor himself, had previously “pitted his automobile…against the ice yachts but the found the course too slippery”. No word whether the race was run or who won. Click on the newspaper clipping to enlarge it.
Of course you can’t have a post about automobiles vs. iceboats without this classic film from Lake St. Clair, posted below.
Another in the series on the connection between Detroit’s auto industry and iceboating.
From the golden era of illustrations, an ad not from the car manufacturer, but from the company that supplied the body components for the Plymouth Duster, Budd. The iceboating theme fit right in with the idea of the Duster’s sporty body style.
In DN trivia, sail number 265 was assigned to Barbara Frank of Pewaukee at the 1957 Northwest which was sailed on Lake Monona in Madison, WI. The sail number was transferred to William Perrigo in 1958. I suspect that the artist randomly chose the sail numbers. Previous
