Can there be any better way to introduce the new Nite YouTube channel than by starting off with this Schlitz commercial that ran in 1979? Not only that, Nite Treasurer Maureen Bohleber collected the back story on the making of the commercial. Be sure to go over to the Nite YouTube page to read it all.

Starring: Dick Slates, Will Perrigo, Tom Sweitzer and Mike Sangor

In 1979 the Schiltz Brewing Co. decided to make a series of commercials for the upcoming 1980 Winter Olympics featuring several sports that were winter related but definitely not in the mainstream of the official events. Iceboating turned out to be one of them. I’m not sure how they ended up with Nites and Pewaukee Lake but I’m guessing it had something to do with their corporate HQs being in Milwaukee at the time and Pewaukee Lake sailors’ reputation for enjoying their product. Kind of a win-win situation. Continue reading.

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