No 4LIYC Racing for Feb 28 – March 1

Unseasonably warm weather across southern Wisconsin has taken a toll on the ice. Many lakes, including Lake Mendota, are now candled with shoreline loss and unsafe for racing. (Some of our members have had firsthand experience with candling on Mendota recently.) As a result, there will be no 4LIYC ice sailing on February 28 or March 1.

Candling occurs when solid ice breaks down into vertical columns and loses strength, even if the surface still appears intact. Learn more about candled ice here: LINK

In the meantime, here is an ice sailing sighting from an unexpected place.

This video captures the Range Rover campaign featuring Daniel Hearn’s C Skeeter running inside the Oculus at the World Trade Center in New York City. The Oculus serves as the main transportation hub for Lower Manhattan, with thousands of commuters passing through each day.
LINK TO VIDEO

Battle of the Brands

Both commercials have already made the rounds in the ice sailing world. The Range Rover spot filmed in Minnesota last March with Daniel Hearn at the helm. The Škoda commercial shot in Finland in May with Lukas Zakrzewski driving.

This was simply a good excuse to get the two of them in one photo at registration for the 2026 DN World Championship in Sweden.

Iceboats in Advertising Archives

Range Rover Meets C Skeeter

Proof It Happened

Last March, Daniel Hearn and Pat Heppert went a secret mission to an undisclosed lake in Minnesota. The mission was straightforward. Daniel and his C Skeeter were cast as the talent for a Range Rover commercial. Pat Heppert scouted the lake and when the wind died, stepped in and quite literally provided support, pushing the C Skeeter to keep things moving. Range Rover now joins many automobile manufacturers who have used iceboats as shorthand for speed and control on ice.

I wish I could show you the finished spot. I received it in an Instagram message and cannot find it anywhere online. It appears to be living the quiet life as a paid ad. If it ever surfaces in the wild, I will link to it here.

Until then, it is nice to know that somewhere in a Range Rover edit suite, a C Skeeter stole the show.

Iceboats in Advertising Archives

Skoda Meets Iceboating

Iceboats in Advertising Archives
Marketing cars with iceboats has a long history. Even the DN itself is named after The Detroit News, and over the years this site has shared plenty of examples from the “Mad Men” era, when Detroit advertisers paired cars with wind power to sell speed and style.
This video came out today from Skoda featuring a well-known Polish DN champion, Łukasz Zakrzewski, who has sailed our own lakes more than a few times.
Video link.

Explore Monona Skeeter Iceboats

In the weekend mail, the Four Lakes Ice Yacht Club makes the cover of the Guide to Monona, Wisconsin. That’s Paul Krueger in his Class A Skeeter RAMBL’N at the 2022 International Skeeter Association Regatta held on Lake Monona with Renegades and the 4LIYC Jim Payton Memorial ATV in the background.