Iceboats in Advertising Archives
Marketing cars with iceboats has a long history. Even the DN itself is named after The Detroit News, and over the years this site has shared plenty of examples from the “Mad Men” era, when Detroit advertisers paired cars with wind power to sell speed and style.
This video came out today from Skoda featuring a well-known Polish DN champion, Łukasz Zakrzewski, who has sailed our own lakes more than a few times.
Video link.
In the weekend mail, the Four Lakes Ice Yacht Club makes the cover of the Guide to Monona, Wisconsin. That’s Paul Krueger in his Class A Skeeter RAMBL’N at the 2022 International Skeeter Association Regatta held on Lake Monona with Renegades and the 4LIYC Jim Payton Memorial ATV in the background.
Here’s another gem discovered by Henry Bossett, an illustrated ad for Pettijohn cereal. According to Mr. Breakfast, Pettijohn’s was produced by a Chicago company from 1889 until 1893, when Quaker Oats bought it. As was the case in those days, the artists were anonymous.
UPDATE: The artist is Fanny Cory, one the first female syndicated cartoonists. 
Advertising image via Henry Bossett.
Via Wisconsin Stern Steerers Association Secretary/ Treasurer Andy Gratton
The Wisconsin Stern Steering Association regatta has been postponed to January 22 and 23. The next update will be Sunday, January 16. Check back here at that time. The Northwest Ice Yacht Association regatta takes precedence.
Andy Gratton
WSSA Secretary/Treasurer
The Swedish company Sail Racing has released its latest Black Ice campaign, incorporating Skeeter class iceboats to market their technical clothing. Daniel Hearn’s C Skeeter, to be specific. Pat Heppert also makes an appearance in his C Skeeter on their website video.
National Iceboat Authority Web Page
Location: In person at the Elks Lodge 711 Jenifer St, Madison, WI 53703
Time: 6:30 PM
YOU ARE SKIPPER NUMBER
TO ROUND THE MARK SINCE NOVEMBER 1999.
