Both commercials have already made the rounds in the ice sailing world. The Range Rover spot filmed in Minnesota last March with Daniel Hearn at the helm. The Škoda commercial shot in Finland in May with Lukas Zakrzewski driving.
This was simply a good excuse to get the two of them in one photo at registration for the 2026 DN World Championship in Sweden.
Iceboats in Advertising Archives
Marketing cars with iceboats has a long history. Even the DN itself is named after The Detroit News, and over the years this site has shared plenty of examples from the “Mad Men” era, when Detroit advertisers paired cars with wind power to sell speed and style.
This video came out today from Skoda featuring a well-known Polish DN champion, Łukasz Zakrzewski, who has sailed our own lakes more than a few times.
Video link.
National Iceboat Authority Web Page
Location: In person at the Elks Lodge 711 Jenifer St, Madison, WI 53703
Time: 6:30 PM
YOU ARE SKIPPER NUMBER
TO ROUND THE MARK SINCE NOVEMBER 1999.
