William Bernard’s YELLOW KID at the 1913 Northwest Ice Yachting Association Regatta in Menominee, Michigan.
While checking out archive.org for new iceboat-related content, I came across a striking February 1926 cover of Ainslee’s Magazine illustrated by Ethel McClellan Plummer. The artwork depicts two elegantly dressed women aboard a stern-steerer, the boat in a bit of a hike—yet they appear completely unfazed. Naturally, they’re improperly dressed for iceboating, and not exactly sailing the boat—but that’s artistic license of illustration.
Plummer was a well-known illustrator during the Golden Age of Magazine Illustration. Born in Brooklyn, New York, in 1888, she later lived in New Jersey, where she may have seen ice yachts firsthand. Her work for Ainslee’s Magazine connected her to a publication with an incredible stable of writers—W. Somerset Maugham, P.G. Wodehouse, O. Henry, and more. But there’s a deeper iceboating connection hidden within the history of this magazine.
Ainslee’s Magazine began as a humor publication called The Yellow Kid, named after the famous cartoon character in the first-ever comic strip published by Hearst newspapers. This character, created by Richard F. Outcault, appeared in Joseph Pulitzer’s New York World before William Randolph Hearst lured Outcault away to publish the strip in his New York Journal paper. This newspaper war led to the rise of sensationalized tabloid reporting, which became known as “yellow journalism”—all because of a comic strip.
Now, the Madison iceboating connection: In the early 1900s, William Bernard, Madison’s well-known ice yacht builder and sailor, owned a stern-steerer named YELLOW KID, no doubt named after that very same cartoon. And let’s not forget Hearst’s own link to ice sailing—he sponsored the Hearst Trophy, one of the most prestigious ice yacht races.
So, from a 1926 magazine cover featuring an iceboat back to a Madison stern-steerer named after the magazine’s original namesake and circling back to Hearst’s own involvement in iceboating, it’s all connected. From here to there—or there to here.
For UW-Madison student Eden Milan, a simple connection to Madison’s frozen lakes turned into an unexpected discovery of their family’s deep ice boating history. Milan’s great-grandfather, Carl Bernard, was one of Madison’s most accomplished iceboat skippers, winning numerous championships—including nine titles aboard the legendary Mary B. Though originally from Seattle, Milan had no idea they were connected to such a significant piece of Madison’s ice boating legacy until they arrived at UW.
This past weekend at the Frozen Assets Festival, Milan had the rare opportunity to ride aboard the Mary B, experiencing firsthand the ice yacht that helped define their great-grandfather’s legacy. If you haven’t seen this historic iceboat in action yet, there’s still time to visit the Mary B set up in front of The Edgewater.
On a chilly weekday morning in February, Eden Milan pulled a pair of ice creepers over their shoes (rubber grips with small spikes at the bottom) and walked out onto the frozen Lake Mendota.
On the lake, a group of enthusiastic ice boat sailors worked to reassemble the boat Milan’s great-grandfather collected so many of his trophies with, a boat that continues to represent Madison’s history as an ice boating haven. Continue reading.
Full circle on the ice—Eden Milan rides aboard the Mary B, the same legendary iceboat her great-grandfather, Carl Bernard, once raced to victory.
WSSA Secretary Andy Gratton recently explored the extensive history of iceboating preserved in the William Bernard scrapbooks at the Wisconsin Historical Society. These late 1800s and early 1900s scrapbooks provide insight into the world of ice sailing and are a go-to source for those interested in its history. Among the treasures that caught Andy’s eye was a photo featuring a Studebaker motor-propelled sleigh showcased at an exhibition around 1913. Even in the early days of ice sailing, William Bernard and other ice sailors were already on the lookout for race committee vehicles.
[UPDATE – edited to reflect it was Mike Kroll’s stern-steerer, not Mike Peters] I perused the scrapbooks with three young friends, time went quickly and we learned a bunch, but I still haven’t figured out for certain if Mike Kroll’s boat is the Princess 3 or not. I have been in communication with Peter Fauerbach about this, too. I will need to go back and study two books in more detail.
I did come across this very interesting photo in William Bernard’s “1913” scrapbook. It may be the first “Skeeter” on the ice. There was no article with the photo of the vehicle. It appears to be a Studebaker car with chains on the driving wheels and some sort of runners at the front and rear, possibly with wheels under the covers. I’m not sure whether the vehicle is one long frame or a trailer attached with more bench seats. It looks like the choice seats are at the very rear as that is where the extra windshield is positioned. I hope the heater works well.
Andy Gratton
MISS MADISON Archives
In the early 19th century, the first American ice yacht designers tested their ideas near Poughkeepsie, New York, giving rise to the Hudson River style of Stern-Steerer iceboat. Eighty years later, William Bernard, owner of a boat livery on Gorham Street on Lake Mendota refined the Hudson River design and named it after the city where he had grown up.
Many Madison-style iceboats came out of the Bernard Boathouse, winning prestigious ice yachting titles such as the Hearst, Stuart, and Northwest. Eventually, the Hudson River style became more popular, and William and his son, Carl, built the last Madison-style iceboat in 1927, naming her MISS MADISON. MISS MADISON actively raced with the Four Lakes Ice Yacht Club. She also competed in the Northwest Regatta and for a famed trophy donated by newspaperman Randolph Hearst. Newspaper accounts and captions from the Bernard scrapbooks mention her skippers as Carl Bernard, Herb Teztlaff, and William Van Keulen. Carl Bernard stated that MISS MADISON “was the best hull ever built” in an interview on tape in the Wisconsin Historical Society archives.
The Bleck family of Monona, WI, bought her sometime between 1940 and the 1980s. Mari Ann Lichtfeld purchased her from the Blecks to surprise her husband, Richard Lichtfeld. Lichtfeld strived to keep her in period condition, which is unusual because most iceboat owners refashion vintage crafts with modern hardware. Lichtfeld and his kids would play hooky from work and school to take advantage of a perfect ice-sailing day on Lake Monona.
MISS MADISON is one of the best-preserved Madison- style ice yachts in existence, thanks to the efforts of her late owner, Richard Lichtfeld.
Mari Ann Lichtfeld donated MISS MADISON to the Iceboat Foundation this week. She’s now safely stored indoors, like she was at the Lichtfeld shop, with MARY B. Thanks to the Lichtfeld family for donating this piece of history.
On her way to join the MARY B.
Dick Lichtfeld left detailed instructions and photos showing how to rig this vintage boat.
PRINCESS II postcard with her namesake added, actress Margaret Sylvia. Postcard from the William & Carl Bernard Collection.Â
The internet tells me that the ancient Greeks get credit for the tradition of boat-naming, a custom that iceboat builders continued. Growing up iceboating, all Four Lakes Ice Yacht Club classes carried names, even DNs. (In present times, the Estonians seem to be the only DN fleet that consistently attaches a name to a boat.)
In the late 1800s and early 1900s, Madison’s Fuller opera house hosted the latest touring plays and operas of the day. One actress made such an impression on Emil Fauerbach that he named his grand William Bernard-built ice yachts after her. All three of Fauerbach’s PRINCESS boats owe their name after Margaret Sylvia, who starred in the comic opera Princess Chic.
We don’t know if Ms. Sylvia ever knew the local fame bestowed upon her or that her namesake won several prestigious regatta titles, including the Hearst. Who knows, maybe one of the reasons William Randolph Hearst, who was well known for his admiration of actresses, donated the Hearst trophy was because Ms. Sylvia told him that a Madisonian had named his iceboat in her honor.
“The PRINCESS is named for Margaret Sylvia who stars in the Princess Chic and has played at the Fuller opera house. This is the second Madison ice yacht to be named in honor of an actress, the first one being the MAY BRETTON, owned by the Spooner Brothers.” Wisconsin State Journal, October 30, 1903
In the late 1800s and early 1900s, Madison’s Fuller opera house hosted the latest touring plays and operas of the day. One actress made such an impression on Emil Fauerbach that he named his grand William Bernard-built ice yachts after her. All three of Fauerbach’s PRINCESS boats owe their name after Margaret Sylvia, who starred in the comic opera Princess Chic.
