This Weekend in Iceboat History: Fauerbach Wins Hearst 107 Years Ago
On March 16, 1914, Madisonians Emil Fauerbach and William Bernard brought the Hearst Trophy to Madison, one of the most sought after titles in ice yacht racing.
UPDATE 3-18: The original photo that was posted was incorrect. See more below.
Previous: Throw Back Thursday, Meet Emil Fauerbach
Emil Fauerbach, born 1870, grew up on Lake Monona near his family’s brewery and was obsessed with the beautiful ice yachts he saw flying around the lake, considered the fastest vehicles in the world at the time. One mile away from the brewery on the other side of Madison’s isthmus, William Bernard was born the same year and grew up immersed in his father’s boat livery on Lake Mendota, where he fulfilled his dream of building and designing iceboats.
Fauerbach and Bernard joined forces and chased one of the most prestigious ice yacht racing titles, the Hearst trophy. Newspaper magnate William Randolph Hearst donated a gold-lined silver cup at the behest of the Kalamazoo Ice Yacht Club in Michigan in 1903. Emil’s idea was to challenge for the prestigious Hearst trophy, but in 1904 Emil sailing a Bernard-built boat, returned to Madison from Gull Lake, Michigan, without the title.
Fauerbach and Bernard’s obsession with the Hearst resulted in a new ice yacht explicitly designed to win the coveted cup. Bernard completed Princess II for Fauerbach in January of 1906. Princess II carried 426 square feet of sail, weighed 1500 pounds, and made of the finest white oak and spruce. Between 1904 and 1914, the two determined men traveled six times to Gull Lake, Michigan, trying to win the Hearst. Fauerbach was considered Madison’s “Sir Thomas Lipton,” after the British millionaire yachtsman famous for his five unsuccessful bids to win the America’s Cup.
1914: The Hearst Cup Finally Comes to Madison
PRINCESS II won the Northwest regatta Class A championship in 1914. Shortly after the win, Emil Fauerbach, PRINCESS II, and his crew of Andy Flom, William Bernard, and Hiram Nelson took the train to Michigan.
Fauerbach’s resolve to capture the Hearst for Madison was so great that he put aside his ego and stayed off the boat, turning over control to superior sailor Andy Flom. On March 16, 1914, Emil watched from the finish line as Flom, Nelson, and Bernard finally wrested the Hearst away from the Kalamazoo Ice Yacht Club. They were bringing the elegant trophy to Madison.
When the news of the victory reached Madison, the citizens were ecstatic. Henry Fauerbach, interviewed at Chicago’s Illinois Athletic Club, declared that his brother’s victory would be a good motivation for ice-yacht racing throughout the whole Northwest. In an understatement, Mendota Yacht Club Commodore Lew Porter told the Wisconsin State Journal, “it is possible that the Mendota Yacht Club will hold some sort of jollification as a result of the victory of the PRINCESS II.” The paper went on to write, “PRINCESS II, sailing the colors of the Mendota Yacht Club, has won for Madison the highest honors in this year’s leading American ice yacht regatta…Madison is particularly gratified at the splendid success of Emil Fauerbach’s iceboat because the game Badger skipper has tried several times to lift the cup.” Fauerbach’s win put Madison on the map as an iceboating community.
Sadly, Emil Fauerbach had only a short time to revel in the Hearst trophy’s prestige and honors. Fifteen months after he won the Hearst, Madisonians read the shocking news that their most famous ice yachtsman had passed away. Emil Fauerbach died on May 22, 1915, at 45, from complications of a stomach operation.
Misidentified as “Emil Fauerbach and possibly Andy Flom on PRINCESS I in front of Fauerbach Brewery on Lake Monona, Madison, WI, c.1905. Courtesy of Byron Tetzlaff.” Erich Schloemer pointed out that this boat isn’t a Madison-style boat as all PRINCESS boats were, but instead could be a John Buckstaff-built boat, possibly DEBUTANTE B. Stay tuned for more.
