Joys: Your Iceboat Headquarters
Mel Jones from the Carl Bernard Scrapbook
UPDATE 4-26:Andy Gratton writes, "Since this is Joys Brothers week, I thought I better send in a photo of the emblem, with the Viking ship on it, so everyone can see what you get with the $100 sail. This is on the mainsail for Wisconsin."
The date on the label is quite old for any Wisconsin business to have been established considering the state achieved statehood four years later in 1848. The business was established as a ship chandlery and sail maker by G.D. Norris of Boston. Capt. Jon Joys, who began working there in 1856, later took over the business and changed the name. The Viking ship on the label is a reference to Capt. Joys' place of birth, Norway.
Via Jane Pegel: "This past winter Chris Goes (son of Cuppy), mailed to Bob Pegel these
pages from the Joy Brothers (Milwaukee) iceboat catalog, vintage 1940’s.
Mel Jones was then the sailmaker at Joy Brothers. Most of the hardware
shown is for Mead built Skeeters, though I think the shock front end was invented
by Tom Jones, brother of Mel Jones. We used to refer to that as the “Jones front end”.
Tom worked at Starline in Harvard, IL and lived in Fontana.
Both Tom and Mel were members of the Skeeter
Ice Boat Club.
In the summer they raced a class A scow.
Intresting to note the deluxe Skeeter sail was $100.00."
Download catalog here.